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Content Guide Banner

What you'll find in this guide

  • How to edit Banner components for announcements and key messages
  • Step-by-step Hero section configuration with media and CTAs
  • Features section setup to showcase your key benefits
  • Testimonials management for social proof and credibility
  • Help section creation with FAQs and support resources
  • Call-to-Action (CTA) best practices across all components

The home page is the first impression visitors get of Founders Club. This guide walks you through each component section, explaining what they do, what fields to fill out, and best practices for content creation.

6 Main Components

Banner, Hero, Features, Testimonials, Help Section, and Call to Action

User-Friendly Fields

Each component has intuitive fields designed for non-technical users

Instant Preview

See changes in Sanity Studio before publishing to the live site


Banner

The Banner is a prominent strip at the top of the page that highlights key information or timely messages. Perfect for announcements, promotions, or important updates.

Title

Required - A short headline (aim for under 60 characters)
Example: “Welcome to Founders Club 2025!”

Subtitle/Tagline

Optional - A supporting line below the title
Example: “Join India’s premier startup community”

Description

Optional - One or two brief sentences for context
Example: “Connect with like-minded entrepreneurs and grow your startup”

Visibility Toggle

Boolean - Turn banner on/off without deleting content

  1. Navigate to the home page document in Sanity Studio
  2. Find the “Banner” section (or similar naming)
  3. Toggle it on if not already active
  4. Fill the Title field (required)
  5. Add optional Subtitle and Description
  6. Set alignment and size preferences
  7. Add CTA button if needed (see CTA section)
  8. Publish your changes

Banner

The Hero is the main focal point near the top of the page. It’s typically larger and more visual than the banner, designed to make a strong first impression with compelling messaging and imagery.

Heading

Required - The main statement; keep concise and impactful
Example: “Build Your Startup Dreams Into Reality”

Subheading

Optional - Supporting line under the heading
Example: “Connect, Learn, and Grow with India’s Top Entrepreneurs”

Body/Description

Optional - 1-3 short sentences providing context
Rich text formatting available

Media

Optional - Large image (1600px+ width for images)
Always include Alt Text for accessibility

Layout Options

textLeft - Text on left, media on right
textRight - Text on right, media on left

centered - Text and media centered

Call to Actions

Array - Add up to 2 CTA buttons
Primary and secondary actions (see CTA section)

  1. Open the home page document
  2. Navigate to “Hero” section
  3. Fill the Heading field (keep it impactful)
  4. Add optional Subheading and Description
  5. Upload media file with proper Alt Text
  6. Add 1-2 CTA buttons if needed
  7. Publish changes

features

The Features section showcases the benefits, capabilities, or key highlights of Founders Club. It presents information in an organized grid or list format.

Section Title

Required - Main heading for the features section
Example: “Why Choose Founders Club”

Introduction

Optional - Brief introductory text
Example: “Discover what makes our community special”

Layout Style

Options: 2-col, 3-col, 4-col, list
3-col is recommended for readability

Theme

Options: default, tinted, contrast
Visual variations for different styles

Each feature item in the array includes:

Item Title

Required - Short title (aim for 3-5 words)
Example: “Mentorship Programs”

Item Description

Required - 1-2 sentences (15-30 words ideal)
Example: “Get guidance from successful entrepreneurs who’ve built companies from the ground up.”

Icon/Image

Optional - Small visual representation
Use consistent icon style; add Alt Text

Link/CTA

Optional - If the feature links to a detailed page

Highlight/Emphasis

Boolean - Visually emphasize this particular card
Use sparingly for most important features

  1. Navigate to “Features” section in the home page
  2. Set Section Title and optional Introduction
  3. Choose Layout (2-col, 3-col, 4-col, or list)
  4. Select Theme (default, tinted, or contrast)
  5. Add Items one by one:
    • Fill Item Title (keep short)
    • Write Item Description (1-2 sentences)
    • Upload Icon/Image with Alt Text
    • Add optional link if needed
    • Toggle Highlight if this is a key feature
  6. Publish your changes

Banner

Testimonials provide social proof from members, partners, or successful entrepreneurs who have benefited from Founders Club. They build trust and credibility.

Quote

Required - The testimonial text itself
Keep natural and authentic; avoid overly long paragraphs

Author Name

Required - Full name of the person
Example: “Priya Sharma”

Role/Title

Optional - Their position or role
Example: “Founder & CEO”

Company/Organization

Optional - Where they work or what they’ve built
Example: “TechStart Solutions”

Avatar

Optional - Headshot of the person
Add descriptive Alt Text like “Portrait of Priya Sharma”

Company Logo

Optional - If highlighting their brand
Add Alt Text describing the logo

Rating

Optional - Star rating (1-5)
Use if your design supports visual star ratings

Source Link

Optional - Link to case study or original source

  1. Open the “Testimonials” section
  2. Add a new testimonial entry
  3. Fill the Quote field (keep authentic and conversational)
  4. Add Author Name (required minimum)
  5. Include Role/Title and Company for credibility
  6. Upload Avatar and/or Company Logo with Alt Text
  7. Set optional Rating (1-5 stars)
  8. Add Source Link if available
  9. Publish changes

Banner

The Help section provides support and assistance to visitors. It typically includes FAQs, contact information, and helpful links to guide users to the resources they need.

Section Title

Required - Main heading
Example: “Need Help?” or “Frequently Asked Questions”

Introduction

Optional - Brief description of available support
Example: “Find answers to common questions or get in touch with our team”

Question

Required - The question users commonly ask
Example: “How do I join Founders Club?”

Answer

Required - Clear, helpful response
Use rich text formatting; keep paragraphs short

Category/Tag

Optional - Organize by topic
Example: “Membership”, “Events”, “Billing”

Link Label

Required - Descriptive text for the link
Example: “Contact Support”, “Member Portal”, “Documentation”

URL

Required - Link destination
Internal: select page reference; External: full URL (https://…)

Open in New Tab

Optional - Boolean option
Use true for external URLs

Contact Details

Optional - Email, phone, business hours
Ensure all contact info is current and monitored

Main CTA

Optional - Primary action button
Example: “Get Support” or “Contact Us”

  1. Navigate to “Help” section on the page
  2. Fill Section Title and Introduction
  3. Add FAQ entries:
    • Write clear Questions
    • Provide helpful Answers (use formatting for readability)
    • Add optional Category tags
  4. Add Helpful Links:
    • Create descriptive Labels
    • Set correct URLs (internal references or external URLs)
    • Check “Open in New Tab” for external links
  5. Update Contact Info if applicable
  6. Add main CTA if needed
  7. Publish changes

Banner

A CTA is a button or link that prompts users to take a specific action. CTAs appear throughout various components and are crucial for guiding user behavior.

Label

Required - The button text
Example: “Get Started”, “Join Now”, “Learn More”, “Contact Us”
Keep short and action-oriented

Link Type

Required - Internal or External
Internal: Page within your site
External: Full URL to another website

URL/Link

Required - The destination
Internal: Choose page reference or enter slug
External: Full URL starting with https://

Style/Variant

Required - Visual emphasis level
Primary: Main action (standout button)
Secondary: Alternative action
Outline: Subtle emphasis
Ghost: Minimal styling

Open in New Tab

Optional - Boolean option
Typically true for external links

Icon

Optional - Small icon next to label
Use sparingly and consistently

Action-Oriented Language

Use verbs that tell users exactly what will happen
Good: “Join Now”, “Download Guide”, “Start Free Trial”
Avoid: “Click Here”, “Submit”, “Button”

Hierarchy

Primary: Most important action (1 per section)
Secondary: Alternative or supporting actions
Don’t use more than 2 CTAs in one component

Link Management

Internal Links: Use page references when possible (less error-prone)
External Links: Always include https:// and verify links work

  1. Locate the CTA field within any component
  2. Add descriptive Label (action-oriented)
  3. Choose Type (internal or external)
  4. Set URL/Link:
    • Internal: Select page reference or enter slug
    • External: Paste full URL with https://
  5. Select Style (Primary, Secondary, Outline, or Ghost)
  6. Check “Open in New Tab” for external links
  7. Add optional Icon if needed
  8. Save and Publish

Alt Text for Images

Always provide descriptive Alt Text that explains what the image shows
Example: “Group photo of Founders Club members at networking event”
Avoid: “image”, “photo”, or leaving blank

Color Contrast

Ensure text is readable against background colors or images
Test with high contrast mode enabled
Use tools to verify contrast ratios meet accessibility standards

Link Descriptions

Make link text descriptive and meaningful
Good: “Read our membership guide”
Avoid: “Click here” or “Read more”

Consistency

Tone: Maintain consistent voice across all sections
Capitalization: Follow title case or sentence case consistently

Punctuation: Be consistent with periods, exclamation marks

Brevity and Clarity

Headlines: Keep under 60 characters when possible
Descriptions: Use 1-3 short sentences
Button Text: 1-3 words maximum

Brand Voice

Follow Founders Club’s established style guide
Professional yet approachable tone
Focus on community, growth, and entrepreneurship

Image Optimization

Minimum Width: 1600px for hero/banner images File Format: Use WebP when possible, JPG/PNG as fallback File Size: Optimize for web (under 500KB ideally)

Link Management

Internal Links: Use page references to avoid broken links External Links: Include https:// and verify they work Testing: Check all links after publishing

Content Preview

Always preview changes in Sanity Studio before publishing
Check how content looks on different screen sizes
Verify all fields are filled correctly


What's the recommended maximum character count for banner titles?

Which hero layout option places text on the left side?

What's the ideal word count for feature item descriptions?

Which CTA style should be used for the main action in a section?

What should you always include when adding images?


  1. Banner - Top announcement or key message
  2. Hero - Main focal section with primary CTA
  3. Features - Benefits and capabilities showcase
  4. Testimonials - Social proof from members
  5. Help - FAQ and support resources
  6. CTA - Final call to action
  • Always Required: Titles, Headings, Author Names (testimonials)
  • ⚠️ Highly Recommended: Descriptions, Alt Text, CTA Labels
  • 📋 Optional but Valuable: Images, Icons, Secondary CTAs, Contact Info

What did you learn?

  • How to configure Banner components for key announcements
  • Step-by-step Hero section setup with media and layout options
  • Features section management with grid layouts and item organization
  • Testimonials creation and social proof best practices
  • Help section setup with FAQs and support resources
  • Call-to-Action (CTA) optimization across all components
  • Content accessibility standards and image requirements
  • Publishing workflow and testing procedures